All proceeds from Best of the West help fund the Paso Robles Pioneer Day celebration.
About Pioneer Day
The first Pioneer Day was held on October 12, 1931. It was organized by community volunteers working with generous donations of time, materials and money from individuals, businesses, churches and service organizations. Their goal was to provide a day of community friendship and a commemoration of the heritage of the Paso Robles area.
It would also become a day set aside to say “Thank You” to all of the people who support the business and professional community of the area throughout the year. Most businesses closed so that their employees could enjoy and participate in the activities and family reunions. There were to be no charges for any of the events, no commercial concessions and lunch would be provided at no cost.
It’s Unique… THE WHOLE DAY IS FREE and entirely funded by the business people and dedicated citizens of our area who say: “Leave Your Pocketbook at Home” Come, celebrate in friendship!